Sector profile 9 of 18

Sales & Business Development

Finding and growing customers and partnerships in every industry.

At a glance

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Editorial ratings. AI exposure: higher means more tasks AI can perform.

Typical rolesSales executive, account manager, business development manager, key account manager, sales director.
How people get inAny degree or experience; product knowledge and a track record matter more than qualifications.
PayBase pay around median plus commission; top performers can earn well above median.
Market outlookSteady demand; technology and B2B sales are growing across Southeast Asia.
Family-friendly?Variable: field sales and travel can be demanding; inside sales can be flexible.
Friendship & cultureEnergetic, competitive and social cultures; strong friendships but also rivalry.
Learning at workMostly on the job and vendor training.
AI impactLower exposure for relationship-building; AI helps with prospect research, emails and forecasting.
AI-related rolesSales enablement / revenue operations specialist, AI sales tools consultant.
Resume tipUse numbers: quota attainment ("112% of target"), revenue, new accounts.

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